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ENGYNE, a premium menswear brand marrying cutting-edge
design with world-class materials and accessible pricing, has announced its collaboration with
YOSO, the intelligent shopping app for premium brands. The partnership will
make ENGYNE accessible to a wider set of customers on YOSO's app.
This
collaboration extends the brand's commitment to quality without complexity.
YOSO's AI-driven recommendations align with the brand's longstanding approach
to menswear. With ENGYNE now on board, YOSO customers gain access to a complete
shopping experience: a quick style quiz sets preferences, curated outfit
suggestions keep looks current, and one-tap shopping makes purchasing
effortless. The app’s clean, minimal design supports fast decisions, while
loyalty points open doors to lifestyle experiences beyond the wardrobe. YOSO
uses AI-driven technology and image-based measurements to recommend suitable
colors and outfits, bridging online convenience with offline engagement through
immersive trial experiences.
Speaking
about the collaboration, Dinesh D, Director and Co-founder at ENGYNE, said,
"This partnership connects craft with intelligence. YOSO has
successfully positioned itself with premium brands, and its focus on quality
aligns with ENGYNE's philosophy. Their AI-driven measurements and style quiz
give customers a personalized starting point, helping them find pieces that
actually work for their wardrobe. Therefore, joining YOSO is a natural
progression for us, helping us in reaching out to customers who value premium
fashion."
ENGYNE
offers supima cotton, innovative fabric blends, and carefully considered
construction deliver the kind of quality one would expect from international
labels. Clean silhouettes meet quiet luxury in pieces designed for men who want
their wardrobe to work as hard as they do, without announcing itself too
loudly. YOSO’s
approach breaks away from the usual browse, buy, and return cycle by enabling
customers to virtually try on pieces through its built-in AI scanner,
empowering them to make well-informed purchase decisions
