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GIVA has collaborated with stand-up comedian and entrepreneur Anmol Garg, popularly known
as Corporate Babaji, to deliver a side-splitting take on the annual corporate ritual everyone
secretly dreads - Secret Santa. Known for his razor-sharp commentary on office life and startup
chaos, Anmol turns everyday workplace frustration into a comedic masterclass that effortlessly
sets the stage for GIVA’s Exchange Fest.
In the video, Anmol dives straight into the corporate psyche - from gifting a resignation letter to
his manager last year, to admitting that most employees can “only afford the gift wrapper.” His
punchlines on low salaries, appraisal anxiety, and the universal office phrase “Nothing from my
side” create a humorous buildup that leads him to the ultimate Secret Santa hack: the GIVA
store.
The creative seamlessly transitions from comedy to brand narrative as Anmol walks viewers
through the GIVA Exchange Fest, an offer where customers can exchange old, broken, fake,
tarnished, or junk jewellery and receive brand-new silver pieces, along with a ?200 voucher per
item. Without breaking his comedic flow, Anmol shows how thoughtful gifting doesn’t have to
break the bank, especially when “appraisals depend more on what you give than what you do.”
Through this collaboration, GIVA uses humor as a storytelling device to connect with young
professionals, tap into cultural truths about workplace gifting, and position the Exchange Fest as
the smartest (and funniest) solution to Secret Santa stress.
Link: https://www.instagram.com/giva.co/?hl=en
This campaign reflects GIVA's commitment to building memorable, consumer-first brand
experiences and showcases the company’s ability to execute high-impact marketing across
diverse markets. As the Exchange Fest continues, the momentum highlights how innovative
offline experiences combined with mass-scale visibility can create powerful retail outcomes.
Source : PR Agency
