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The ultimate fashion showdown just hit the high score! JACK&JONES, VERO MODA, ONLY, SELECTED HOMME, JACK&JONES JUNIOR, and VERO MODA GIRL upped the style stakes as they unveiled their much-awaited Autumn/Winter’24 collections in a one-of-a-kind arcade-themed extravaganza. Held at the buzzing Linking Road flagship store in Mumbai, the event was packed with media mavens, fashion-forward influencers, and industry insiders.
Adding a dash of Bollywood glam to the night was the fabulous Ananya Panday, ONLY’s brand ambassador, who rocked the stage and stole the spotlight. She brought her playful energy to the event, enjoying the arcade games and fully embracing the playful vibe and showed her love for the brand, praising its vibrant, youthful energy and on-trend styles.
Each brand brought its unique flair to life with arcade games that perfectly captured its essence, while unveiling collections that have truly upped the ante this season:
VERO MODA, VERO MODA GIRL & JACK&JONES JUNIOR infused their playful yet sophisticated style into the Claw Machine, reflecting the thrill of snagging the trendiest pieces. The Catch the Baton game echoed their dynamic energy, symbolizing the spirit of seizing fashion opportunities. The collections showcased fresh styles and vibrant prints, perfect for fashion-forward women, little divas, and cool kids.
ONLY brought bold, sporty vibes with Bowling and Basketball challenges, encouraging guests to hit high scores, just like the brand’s statement-making designs. The new collection is high on trend, featuring art-inspired prints and youthful silhouettes that celebrate individuality.
JACK&JONES emphasized speed and precision with the Time Reaction and Biker games, reflecting the brand's ethos of staying sharp and ahead of the curve. This season’s collection redefines versatility with edgy menswear for every style-conscious man.
From stylish workwear to elevated casuals, SELECTED HOMME presented sleek, sophisticated pieces tailored for the modern gentleman who’s always on top of his style game.
We elevated the excitement with electrifying beats from top DJs ZAL, SIM SIM, and MKSHFT, and a special rap gig by Adi and Abhishek, who set the stage on fire, creating the ultimate party atmosphere that made the fashion launch an unforgettable experience.
Celebrity guests like Varun Sood, Ritwik Dhanjani, Alfia Jafri, Krystal D’Souza, Sikander Kher, and Pranutan Bahl also joined the fashion frenzy, adding extra star power to an already electrifying night.
Now available in stores and online, the AW’24 collections are here to help you bring your fashion A-game to life. The arcade-themed launch set the stage for a season of bold, fearless style – because who says fashion can’t be fun?
So, ready to play and slay? Game on!
Source - PR Agency
