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can be done using technology. We've been exploring the glow-in-the-dark collection for the past year and a half and have been playing with pigments and mixing it with our threads to create unique hand embroideries. It's been a lot of fun!
Your top three best-dressed?
Rawal: Well, it keeps changing. I think a lot of people dress well. Ranveer Singh because he dresses according to his mood and for himself. Miles Teller from Top Gun dresses really cool. And, I'm dressing not too badly myself right now. So maybe me?
What's your take on sustainable fashion?
Rawal: It's the need of the hour. As a brand, we've always believed in conscious production. Now, more than ever, the industry is moving towards sustainability. Also, consumers are making ethical choices - this will automatically curb fast fashion. I think the conversation around sustainability has been so strong in the last few years in India, that it is now more than just a concept. We have clients who want to know about the product, materials, sourcing, etc.
What have been your learnings from the pandemic?
Rawal: It's been hard for everyone. The new normal has brought a lot of things into perspective. It's taught me to have a Plan A and Plan B - something that I never believed in before. It's important to have a strong backup plan in place. Another big learning has been 'focus'. There's so much to do and there always will be but until you don't prioritise and focus on things that matter, you will not see movement.
What future plans for the brand?
Rawal: Well, there's so much to do because our journey of 15 years has been about finding acceptance with our aesthetic, pushing the envelope with contemporary Indian menswear. While we have made our mark and have a strong and discernible consumer base, I feel that we haven't even scratched the surface when it comes to design.
Therefore, we are going to focus on growing our aesthetic and applying it to different kinds of products in apparel and otherwise. We cater to occasions and functions and yet our range is so diverse - from modern luxury to deep-rooted traditional. We plan to build on this aesthetic and take it to people that connect with it.
Source - IANS
