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National, 19 May 2025: Seagram’s Longitude77 named after the line of longitude that
passes through the length of India from North to South at 77° East, pays homage to the
country’s diversity, historical craftsmanship and breathtaking landscape. Crafted in small
batches, it encapsulates the essence of India's diverse terroir and indigenous
ingredients.
Longitude 77 Collector’s Edition was unveiled at the official India Pavilion in an
exclusive event where the centerpiece of this unveiling was the exceptional packaging
designed by one of India’s most celebrated artists, Paresh Maity. Each pack showcased
Mr. Maity’s artistic interpretation of India’s Longitude 77 – from North to South.
Its grand debut at the prestigious Cannes Film Festival embodies its vision of taking the
finest of India to the world, celebrating India's artistic prowess, unparalleled
craftsmanship and exceptional whisky-making tradition.
"This collaboration is about capturing India's soul through art and craftsmanship", said
Mr. Paresh Maity. "Longitude 77, The meridian that inspired this creation symbolizes
the finest of what India has to offer the world, blending tradition with modernity."
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Longitude 77
Collector’s Edition embodies our commitment to elevating Indian craftsmanship to
global standards while celebrating the richness of our cultural heritage. Its debut at
Cannes is more than the unveiling of an exquisite spirit—it is a tribute to India’s rich
identity, captured with creativity, and timeless elegance.”
The grand unveiling brought together some of India’s most influential voices in luxury,
art and cinema. Renowned film critic and author Anupama Chopra hosted an exclusive
dinner for Bollywood’s elite—an evening that became one of the most talked about
moments at Cannes.
In a stunning visual moment, art patron and style icon Shalini Passi walked the red
carpet in a statement fashion piece, designed by Manish Malhotra, inspired by Maity’s
art representing India’s Longitude 77.
"As someone deeply committed to elevating Indian art on the global stage, I'm thrilled to
be part of this groundbreaking collaboration that showcases India’s finest creative vision
and craftsmanship to the world. Representing the essence of India, Paresh’s
visualization of India’s Longitude 77 on this dress, designed by Manish Malhotra,
combines my three passions – India, art and fashion", said Shalini Passi.
Designer Manish Malhotra said, “This collaboration with Longitude 77 represents the
pinnacle of Indian luxury and creativity. Translating Paresh’s visual narrative into
wearable art was an inspiring challenge, creating a moment where fashion and art
converged to showcase Indian excellence."
With a limited release of only 650 cases—this rare release is both a collector’s treasure
and a connoisseur’s delight. Following its successful Cannes debut, Longitude 77
Collector's Edition will be available in limited quantities across Haryana and
Maharashtra.
Source : PR Agency
