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Supertails, India’s leading digital-first pet care brand, is turning up the shaadi season sale with its latest campaign- Hooman Di Wedding Sale, running from 23rd November to 2nd December. The wedding-themed sale brings together Supertails’ signature mix of emotion and humour, inviting pet parents to enjoy India’s favourite festive season reimagined through the lens of their pets.
Because every family has that one decision-maker and this time, it’s the pet.
The Hooman Di Wedding Sale is built on a simple yet familiar insight: for every committed pet parent, their pet’s approval of a life partner is non-negotiable. The campaign celebrates this bond, reimagining the wedding season with pets as the true decision-makers because no rishta is complete without their say.
At the heart of the campaign is a lighthearted, Ekta Kapoor-style brand film that captures the melodrama and humour of a classic Indian wedding. The story opens on a “rishta pakka” moment between two families, the music swells, the sweets are ready when the bride’s pets make a grand, dramatic entry to object to the match. They demand to know if the groom is truly worthy of becoming their new pawrent. With a little help from Supertails, the groom wins them over with goodies and treats before going down on one knee not just to the bride, but to the pets too asking, “Will you all marry me?” The story ends on a heartwarming note, with the pets finally approving the match and welcoming him into their family.
Link to the Campaign Film:
Meta
Video Download
Online, each day of the sale mirrors a different wedding function, from ‘Daawat-e-Baarat’ (food deals) to ‘Band, Baaj, Bling’ (accessory sales) and ‘Healthily Ever After’ (pharmacy offers). Off-platform, the campaign extended to witty matrimonial spoofs voiced by Supertails’ iconic “pet aunties”, and the Pet Parent Palooza, a first-of-its-kind carnival in Bengaluru curated with Kaunversations, where pet parents and their partners came together to meet, mingle, and celebrate their “pet-approved” connections.
Speaking about the campaign, Vineet Khanna, Co-founder of Supertails, said: “Every pet parent knows that the relationships we build are shaped by the ones waiting for us at home - our pets. With the Hooman Di Wedding Sale, we wanted to bring this truth alive in a fun, dramatic way that mirrors the film and the festive spirit of shaadi season. At its core, the campaign celebrates the simple idea that love feels complete only when the family, pets included, says yes.”
With this campaign, Supertails continues to celebrate the evolving culture of modern pet parenting in India.
