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Shopping can evoke excitement, satisfaction, and even a sense of accomplishment. Here are a few psychological factors that influence consumer behavior:
1.Retail Therapy: Shopping can serve as a form of emotional relief for many people, helping to improve their mood and reduce stress.
2.Scarcity and Exclusivity: Limited-edition products or items marked "last in stock" can trigger the desire to purchase. The fear of missing out (FOMO) often motivates shoppers to buy sooner rather than later.
3.Social Influence: Recommendations from friends, family, or influencers significantly impact purchasing decisions. Social media platforms amplify this influence, leading to trends and “viral” products.
4.Personal Identity and Self-Expression: For many, shopping is a way to express personal style and preferences. People often choose products that align with their self-image or aspirations.
5.Discounts and Sales: Promotions and discounts give shoppers a sense of satisfaction, making them feel they have scored a deal, which often leads to additional purchases.
Source : InvestmestGuruIndia
