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Reliance Jewels, one of the most trusted jewellery brands of India, has unveiled its new collection for brides, the exquisite Vivaham collection. The collection features intricate pieces of jewellery representing bridal looks from different parts of the country. Crafted in gold and diamond, the collection captures the enchanting spirit of grand Indian weddings. It features over 14 diverse looks, reflecting the cultural heritage of 9 regions such as Delhi, UP, Bihar, Orissa, Punjab, Maharashtra, Bengal, Andhra and Karnataka.
Alongside the launch, Reliance Jewels has launched the “The Queen in You” campaign, showcasing brides across India embodying timeless beauty and grace on their special day. The Vivaham collection includes a wide range of jewellery crafted to suit the individual style and preferences of every Indian bride, while catering to regional nuances of traditional wedding ceremony as well pre-wedding events and engagements. The collection features awe-inspiring traditional pieces of gold and diamond jewellery that includes choker necklaces, long necklaces, bangles, maangtikka, rings, matha patti, earrings, armbands, and waist belts. These intricately designed pieces are sure to add a layer of elegance to the bride’s look on her special day, as it captures the essence of age-old traditions while embracing the evolving tastes of the new-age bride.
Speaking about the collection, Sunil Nayak, CEO of Reliance Jewels said, “Vivaham collection with its diverse designs is tailored to meet the unique needs of modern brides across different regions in India. This collection reiterates our commitment to offering exquisite jewellery that gracefully blends tradition with contemporary aesthetics. With this collection, Reliance Jewels invites brides-to-be to embrace their inner queen and adorn themselves with jewellery that exudes grace, elegance, and timeless beauty.”
As wedding season sweeps across the county, shoppers can immerse themselves in the vibrant array of the Vivaham collection at Reliance Jewels stores nationwide. With over 400 stores in over 200 cities, the brand offers convenient access to its exquisite range of jewellery. Customers can also avail up to 20% off on making charges of gold and diamond jewellery value. Additionally, they can get 100% exchange value on old gold.
