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As the festive season approaches, many families across India find themselves embracing traditional practices that involve abstaining from meat, often due to religious beliefs or cultural customs. However, this shift in diet can leave many, especially those in flexitarian households, craving the familiar flavours of meat-based dishes. To satisfy these cravings without breaking tradition, Plantaway, India’s award-winning plant-based food company, offers a range of nutritious and delicious meat alternatives that allow families to enjoy their favourite festive foods in a plant-based form.
The flexitarian diet, which emphasises a primarily plant-based diet with the occasional inclusion of meat, has been lauded for its health benefits, including better weight management, improved heart health, and a lower risk of chronic diseases. Plantaway’s offerings align perfectly with this lifestyle, providing a nutritious way to reduce meat consumption without sacrificing the flavours and nutrients that many people crave during the festive season.
Understanding the diverse needs of Indian households, Plantaway has crafted its offerings to cater to both single-person homes and larger families. Whether you're looking to maintain protein intake during the festival season or simply enjoy a guilt-free indulgence, Plantaway’s Chick'n Seekh Kebab, Mutt'n Keema, and Mutt'n Burger Patty provide the perfect solution. These products are high in protein, ensuring that those who need their daily dose of nutrients, like children or active adults, don't miss out.
For instance, the Plant-Based Chick'n Seekh Kebab, priced at Rs. 375, offers a substantial 23 grams of protein per serving. Made entirely from pea protein and seasoned with a blend of classic Indian spices, this kebab replicates the taste and texture of traditional meat while remaining free from preservatives. It's a versatile option, perfect for grilling or pairing with plant-based sides, and ensures a fulfilling festive meal.
Similarly, the Plant-Based Mutt'n Keema, available at Rs. 399, delivers a robust 32 grams of protein per serving. This dish captures the authentic flavours of traditional mutton keema, enhanced by aromatic spices, and is completely cholesterol-free. It's a wholesome and satisfying choice for festive dining, ideal for pairing with roti, rice, or any bread of your choice.
For those who prefer burgers, the Plant-Based Mutt'n Burger Patty, priced at Rs. 375, offers 22 grams of protein per serving, derived from a 100% pea protein base. This patty is rich in dietary fibre, free from preservatives and cholesterol, and is particularly popular with children who crave the taste of meat during celebrations. It delivers a juicy, flavorful experience that mirrors traditional mutton burgers, making it an excellent plant-based alternative.
Romil Ratra, Founder Plantaway, CEO – GGF, explains, "Festive seasons often bring a deep connection to traditional foods, but for those observing meat-free practices, there’s a desire to experience those familiar flavours in a new way. Our plant-based products are more than just substitutes; they represent a thoughtful evolution of culinary tradition, combining the richness and satisfaction of meat-based dishes with the benefits of plant-based nutrition. By offering high-protein content and essential nutrients, we ensure that the festive table remains abundant and inclusive, allowing everyone to celebrate with dishes that honour both their heritage and their health. This balance of indulgence and wellness is at the heart of what we strive to bring to every festive meal."
It’s also worth noting that Plantaway’s offerings are in line with the growing demand for high-quality, plant-based protein options. The India Plant Protein Market, projected to grow from 0.91 billion USD in 2024 to 1.21 billion USD by 2029 at a CAGR of 5.85%, reflects this trend. Plantaway’s diverse range addresses this demand, offering consumers versatile, protein-rich options for the festive season and beyond.
These products are available through Plantaway’s website
and can also be ordered via Swiggy and Zomato in Mumbai, Delhi NCR, Bangalore,
Chennai, Pune, and Hyderabad.
For more information, visit www.plantawayfoods.com or follow Plantaway on social media @plantawayfoods.
