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Fashion and lifestyle brand Diesel brought together the worlds of horology and hip-hop this week at a thrilling launch event for their new collection of timepieces.
Held at Mumbai’s Jio World Drive, the launch featured India’s leading singer and pop star King, who unveiled the brand's Vert Collection alongside the Managing Director of Fossil Group - India, Johnson Verghese.
A first-of-its-kind range of timepieces by the brand, the Vert Collection has been crafted using a new wave of VR technology that bridges the gap between the physical and digital worlds.
The launch event itself was a spectacle of design and technology, featuring a captivating launch film and a showcase of the Vert Collection in all its glory. The brand further set up a striking 3D visual display of the Vert Collection within the mall, for attendees to admire up close. It chose to partner with King, one of India’s most popular pop stars, to celebrate the futuristic aesthetic and transformative design of the Vert Collection and bring this fusion of elements to the public.
"The Vert Collection is a testament to Diesel's commitment to innovation at the most fundamental level. Our timepieces are an expression of individuality, and the creative process behind the Vert Collection aims to let wearers make a unique statement about their personal style. A first-of-its-kind VR technology was employed to create an immersive aesthetic inspired by Diesel Creative Director, Glenn Martens, for this collection, giving it a futuristic look that still seamlessly complements the ensemble of the modern man", says Johnson Verghese, Managing Director, Fossil Group - India.
“I've always believed that style is a powerful form of self-expression, just like music. The Diesel Vert Collection is a series that showcases a new level of craftsmanship with its VR design technology. The daring and futuristic look of this collection is something I relate to and appreciate on a personal level, with its gutsy and unapologetic design. The Vert Collection perfectly complements my style, and I'm proud to partner with Diesel to bring their new design approach to the world", says King, a leading Indian singer and pop star.
The new Vert watch bridges the gap between the physical and digital worlds and is a first-of-its-kind for Diesel. It’s one of several styles from the new forward-thinking Metamorph collection that’s entirely conceptualized and created from a technologically immersive virtual reality experience with a game-like approach.
Here, the flexibility of dreaming of a modern approach to design looks like armor unfolding on the wrist, a disruptive, hard-shelled appearance that’s mutually organic and futuristic. The entire composition is crafted using a new wave of VR technology where virtually everything looks “organically” different.
With a case size of 44 mm, the watches are available in three color options - black, gold, and silver, and they come with a stainless steel strap bracelet and three-hand date movement. There’s also a limited edition exclusive (DZ2183) - only 700 units available worldwide - and it features contrasting leather black inlay accents along this dynamic design's inner core and clips. The range begins at Rs 27,995.
Alongside the collection launch, Diesel invites both Vert holders and all fans globally to experience an immersive, multi-layered, game-like experience - Metamorph. Developed in partnership with the visionary media-tech artists from Artificial Rome, the project further strengthens Diesel’s position as a Web3 pioneer and expert in connecting creativity with culture.
The Metamorph virtual world is shaped by Vert design details with breathtaking scenery and a sprawling environment where visitors will move through various challenges with their A:VERT:AR (avatar) to reactivate time in a fictional land where time has stopped. The experience culminates in a virtual concert celebration with artist Lil Dre at the completion of the quests.
(The Vert Collection is now available at Diesel boutiques and select online and offline retailers.)
Source : IANS
