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BELLAVITA (https://bellavitaorganic.com/),?India's leading beauty and personal care brand,? ?s? proud? t? announce its partnership with Bigg Boss Season? 18? as the official co-sponsor. The exciting collaboration? marks? a? major milestone for the brand, bringing the? world? ?f premium scents at value-driven prices? t? one? ?f the most popular and influential reality? TV shows in India.
Established? ?n 2018? as? a direct-to-consumer? (D2C) brand, BELLAVITA set out with? a vision? t?? bring world-class beauty and personal care products? t?? an aspirational India. With? a? focus? ?n cutting-edge product development,? local manufacturing, and? a commitment? t? quality, BELLAVITA quickly became the? go-to fragrance-forward brand. Now? a part? ?f the Guardian group, BELLAVITA was acquired? by Ananta Capital? ?n? 2021, through? a? blend? ?f primary cash infusion and secondary? stake? sale.
“Entertainment is a huge part of every Indian’s life, and Bigg Boss is at the heart of it. With BELLAVITA, we aim to not only enhance the viewing experience for fans but also uplift the contestants’ everyday moments inside the house. This partnership allows us to bring the world of fragrance into the spotlight, adding a new sensory dimension to the entertainment that Indians love so much,” says? Ashutosh Taparia, Board Member & Managing Director of Guardian Group.
BELLAVITA, mainly? known for its diverse,? bold, and long-lasting fragrances, will now? enter the? homes? ?f millions? ?f Bigg Boss? fans, adding? a unique sensory element? t? the excitement? ?f the? show.? As the co-sponsor, BELLAVITA aims? t? deliver? a?luxurious experience, associating its signature scents with the drama, emotions, and high-energy atmosphere? ?f Bigg Boss.
“We know how much the Indian audience loves BELLAVITA and Bigg Boss, and this partnership of ours is the perfect opportunity to give them a lot of entertainment and a peek into the fragrant life of Bigg Boss contestants,” says? Pavithra KR, Senior Vice President Sales & Head of Revenue, Colors, Viacom18.
Throughout the season, BELLAVITA’s wide? range? ?f perfumes will? be featured? as? a part? ?f key moments? ?n the Bigg Boss house. From luxurious? daily rituals? t? special in-house events, BELLAVITA’s products will amplify the contestants' journey, adding? an element??f style, sophistication, and? a? pinch? ?f? drama? t?? their? daily interactions.? By the end? ?f the season,? BELLAVITA hopes to become synonymous with the essence? ?f confidence, charm, and individuality that every Indian can relate? t? and embrace
“We want BELLAVITA? t? become? an essential part? ?f? every Indian's? life. Through this partnership with Big?g Boss,? we want to showcase how Bellavita elevates the daily lives of every Indian. We hope that this collaboration stands true to our motto of helping people Be Amazing Every Day," says? Lovkesh Kapoor, CEO & Board Member of Guardian Group..
Much like the dynamic personalities? ?f the contestants? ?n Bigg? Boss, BELLAVITA’s fragrances are designed for individuals who are unafraid? t? express themselves. Whether it's?a? bold, magnetic? scent? ?r? a fresh,? daily wear fragrance, BELLAVITA aligns perfectly with the show’s spirit? ?f boldness, individuality, and high drama.
“We? at BELLAVITA, are thrilled? t? partner with Bigg? Boss,? a show that captures the attention? ?f viewers across India. Our mission has always been? t?? bring premium fragrance experiences? while? still? being affordable? t? all, and this collaboration with Bigg Boss allows?us? t? connect with our audience more closely and showcase the? power? ?f? scent? ?n creating lasting memories,” says? Aakash Anand, Founder? ?f BELLAVITA& Board Member of Guardian Group.
As the co-sponsor, BELLAVITA will also integrate its presence across various digital and social? media platforms, bringing exclusive behind-the-scenes moments and interactive content for Bigg Boss viewers.
Set against the intense? theme? ?f? 'Time? Ka Tandav,' this season will have? a new? twist added, all? while? under the watchful gaze? ?f Bigg? Boss. Produced? by Endemol? Shine? India and Banijay Group, the show premiered ?n October? 6? at? 9 PM & will be airing everyday for next 15 weeks (Weekdays at? 10? PM& Weekends at 9:30 PM)? ?n COLORS TV. For premium subscribers,? a 24-hour live channel will also? be available? ?n Jio Cinema.
Source - IANS
