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Ekatra
Retail Ventures, co-founded by Pavitra Gandhi, Sunny Sakaria, Sussanne Khan,
Vasuki Punj, and Chirayu Yardi, proudly announces its debut in the world of
lab-grown diamond jewellery with Shristi Ratna, a diamond crafted with 108
facets, symbolizing a cosmic journey. Spearheaded by a strong female vision,
the launch signals the start of a thoughtfully curated, women-led journey in accessible
luxury and lifestyle.
Shristi
Ratna is a proprietary lab-grown diamond meticulously engineered with 108
precisely crafted facets to redefine brilliance. Developed through advanced
geometric design and master craftsmanship, each facet is strategically designed
to enhance light performance, depth, and fire. Serving as the central
inspiration for the brand’s flagship launch collection, Shristi Ratna is the
defining signature around which every creation is thoughtfully designed. More
than a gemstone, it represents the seamless harmony of science, precision, and
human artistry captured within a singular, extraordinary stone.
Co-founder
and Design Director Sussanne Khan, along with celebrated personalities Jennifer
Winget, Apoorva Mukhija, and Pragya Kapoor, will also join the team at Ekatra
to unveil distinct story-led collections reflecting their individual journeys
and creative interpretations for Ekatra Jewels in the near future. Rahul Dayama
also joins as a partner and brings deep expertise in building and scaling
modern consumer brands.
Marking
a significant milestone for the brand, the official website will be launched on
8th March 2026, inviting audiences into an immersive digital
experience that brings to life the philosophy, artistry, and collections behind
the concept.
Speaking
on the launch, Pavitra Gandhi from Ekatra Retail Ventures shared:
“Partnering with Sunny Sakaria, Vasuki Punj, and Chirayu Yardi marks the beginning of an incredibly exciting journey for us. Bringing Sussanne Khan on board as Creative Director has been one of our most defining decisions, a reflection of our shared commitment to innovation, bold creativity, and delivering truly disruptive experiences in the world of jewellery.”
(L–R):
Sussanne Khan, Pavitra Gandhi, Jennifer Winget, Apoorva Mukhija, Vasuki Punj,
Pragya Kapoor
With
its debut, Ekatra Retail Ventures sets out to redefine lab grown diamond jewellery
- blending timeless craftsmanship with contemporary storytelling, where every
facet tells a story and every creation becomes a personal cosmos.
