Follow us Now on Telegram ! Get daily 10 - 12 Interesting Updates. Join our Telegram Channel https://t.me/OhWomen
Download Telegram App before Joining the Channel
Bellavita, India's leading beauty and personal care brand, launched its latest advertising campaign, aiming to reposition perfumes as a luxurious upgrade to deodorants. Directed by Shakun Batra of Kapoor & Sons, Gehraaiyan fame, the campaign stars the retired WWE wrestler Dalip Singh a.k.a. The Great? Khali alongside celebrated? actor Abhishek Banerjee, bringing humour and relatability t? BELLAVITA’s positioning ?n the Indian market.
The campaign’s tagline, “Deo bachche lagate? hai,”? highlights the difference between the immature reliance on deodorants and the sophisticated preference for perfumes, challenging the traditional perception that perfumes are only for special occasions. This humorous and culturally rooted message ?s designed t? resonate with consumers who seek a step up from conventional deodorants, positioning BELLAVITA as the gateway t? sophistication and elegance. By blending playful banter with the powerful screen presence ?f? The Great Khali and comic timing ?f Abhishek Banerjee, the campaign bridges the gap between luxury and everyday life.
“Our goal has always been t? make exceptional fragrances accessible t?? every Indian looking for premium experiences. Perfumes are increasingly captivating Millennials, Gen Z, and Gen Alpha worldwide and in India. Known for boosting confidence and creating a sense of freshness, we see perfumes as a clear step up from deodorants.” says Ashutosh Taparia,? Managing Director & Board Member ?f Guardian Group. “BELLAVITA’s success lies ?n its ability t?? merge luxury with affordability, which has struck a? chord with millions.”
Established ?n 2018 as a direct-to-consumer? (D2C) brand, BELLAVITA set out with a vision t?? bring world-class beauty and personal care products t? an aspirational India. With a? focus ?n cutting-edge product development,? local manufacturing, and a commitment t? quality, BELLAVITA quickly became the? go-to fragrance-forward brand. Now a part ?f the Guardian group, BELLAVITA was acquired by Ananta Capital ?n? 2021, through a? blend ?f primary cash infusion and secondary? stake? sale.
“We observed from consumer conversations that the Indian fragrance market is fast transforming, with preferences moving away from deodorants in favour of perfumes, reflecting global trends. This narrative formed the key message for our film,” adds Lovkesh Kapoor, CEO &? Board Member ?f Guardian Group. “As today’s consumers view perfumes as their top choice for smelling great, we tried to capture this sentiment by collaborating with Shakun Batra through a playful banter between Khali and Abhishek, ensuring that our? story ?s told ?n an engaging, unforgettable way.”
Bellavita’s unwavering commitment to winning the hearts of consumers is reflected in its consistent introduction of unique and compelling fragrances. Drawing inspiration from classic Italian scent traditions, the brand's diverse collection includes popular bestsellers like CEO Man, White Oud, and more. Recent additions such as Narco & Night Fever have quickly become bestsellers, underscoring BELLAVITA's strong product innovation engine and its ability to meet evolving consumer preferences while maintaining a steadfast focus on quality. With over 1 million bottles sold in just the past two years, BELLAVITA has solidified its position as a leading player in the Indian fragrance market.
“This campaign embodies the core message that BELLAVITA was built on. Our customers value the thought and artistry behind their fragrance, and we believe Indians deserve high-quality products that elevate their confidence and lifestyle.” says Aakash Anand, Founder ?f BELLAVITA and? Board Member ?f Guardian Group. “We take pride ?n crafting scents that not only evoke emotions but also fit seamlessly into our customers’ lifestyles. With love from customers across all groups, we hope this ad spreads our message even further. Our mission is simple: we want India to always smell its best.”
The? newly launched ad film was conceptualised by Sidhant Mago ?f Dastar? Films and produced by Jouska Films. With the perfect blend ?f humour, cultural references, and star power, the film brings BELLAVITA’s message t? life ?n a way that appeals t? both younger and mature audiences.
Source - PR Agency
